A few years back I did a favor for a colleague who has a very large (e.g. 300,000+) marketing audience.    It was shortly after the economy tanked big time, and literally tens of thousands of people on this list were teetering on the verge of bankruptcy… My colleague asked me to do something I […]

Do me a favor… go call 10 coach’s voice mail message at random. They all sound pretty much the same, right? It’s a shame, because voice mail is a coach’s first point of contact with a potential client.  And precious few of them really think through exactly what needs to be on that vital message. […]

C-H-A-N-G-E Change. Let’s not sugar coat it – change is a b-i-t-c-h (for you, for me, for our clients, for all of us). To be human is to resist change. Consider your potential clients – they want something different, but part of them is pushing back – BIG TIME. So how do you overcome this ‘built in’ resistance? How […]